Maribeth Kuzmeski Redzone Marketing Interview (Part 2)

Here’s the rest of the phone interview with Maribeth (of Redzone Marketing):

PK: Maribeth, what are some other methods or steps you took to achieve success in speaking, consulting, and presenting to clients?

MK: One of the key things that I’ve really paid attention to is the titles of my presentations. If you notice on my website (http://www.redzonemarketing.com) – I am constantly tweaking my presentations, titles, keywords, etc. Work on the titles of your presentations, they could be the next title for your book!

PK: How often do you update your website?

MK: Every day. Between me and my team we update, tweak, the site constantly. At least once a day. But I’m also developing new content. I start with my book. This is how I develop original content for my readers, subscribers, clients, and conference attendees. I turn my books into articles into blogs into videos. This is the base of my content focus.

PK: What are some final thoughts or words of wisdom for budding entrepreneurs?

MK: I’m glad you asked in that way. This is a business, you have to treat it like a business. My consulting, writing, speaking was not a hobby for me. I was 6 months pregnant when I got my first gig, and there was no way I was going to let it fail. For those that are starting out, I would say make sure you focus. Focus on a niche market. Mine happened to be Financial Service, but that was blind luck – it chose me. I would see what industries need problem solving skills that you currently have? I’m a marketer. I can help people with their marketing problems. What is it that you do that can provide value to your customer or solve their problems?

PK: This is excellent. In my own consulting practice as well as when I teach, I also echo the importance of being a problem solver.

MK: This is key. This is true of your writing as well. Your writing should be solving a problem or creating a new way of thinking that will save money, time, or increase productivity.

PK: Maribeth, it’s been a pleasure, thanks so much for your time.

Maribeth Kuzmeski Redzone Marketing Interview (Part 1)

Just got off the phone with Maribeth Kuzmeski of Redzone Marketing this morning.

The reason for the call was for some advice on writing. This is after all what this blog is about, but I felt that I needed to share how I got to meet Maribeth:

I first met her during one of her presentations at the NSA Ohio conference in Columbus Ohio. As an academic and a business professional for over 10 years, I have had to sit through many presentations and speakers. She was one of the best speakers I have heard in a long time. Her clarity of message and use of stories from her consulting practice created a narrative that was easy to follow and memorable. I wish all speakers were like this. I wish I were like this!

It challenges me to re-consider how I teach in my classes and how engaging I can be in my lecture halls. I want to convey content and teach, but I also want to do it in a way that is easily understood and memorable. Maribeth does this exceptionally well.

Maribeth is also the author of 7 books, including the best-selling “The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for Life” published by Wiley & Sons Publishing.

Here’s a summary of our call this morning:

PK: Maribeth, you stated that when you submitted your book proposal to Wiley that you don’t believe they actually read it?
MK: That’s right, I don’t. Because the manuscript I submitted had almost nothing to do with the original proposal I sent.
PK: Sounds like you have another book on your docket then…
MK: Ha! Yes, I think I might.
PK: To go back to your writing, what advice might you have for an aspiring author?
MK: First off, I have to let you know that I self-published my first three books. And I wouldn’t have done it any other way. I highly encourage the use of self-publishing. You can make more money off your books and you control everything. The main reason that Wiley gave me a contract was because they knew I could sell books. I had already done it! I sold thousands of books on my speaking engagements, consulting jobs, and conferences. So in my proposal to them, I think they only read my marketing piece. In that section, I proved that I already knew how to sell my books and this was going to be no different.

Interview to be continued…