It’s Just a Little Bit Easier… Not To

Have you heard of the story of Weldon Long?

Weldon’s story is the archetypal rags-to-riches made-for-TV narrative of someone who has overcome unbelievable setbacks.

He was homeless. He was addicted to drugs. He was serving a 13+ year prison sentence. He had no hope for a future.

You can read about this remarkable story here.

But if you don’t have the time, here’s the quick summary:

“Grieving over his recently deceased father, Long, while in prison, stumbled across the words of Ralph Waldo Emerson, ‘To map out a course of action and follow it to an end requires courage.’ Long repeated the words every day for seven years.”Herb Woerpel (quote is from Herb’s article above)

He went on to start a career as an HVAC contractor. Sounds glorious right?

He started small. Built up his knowledge base for a few years and decided to start his own small HVAC company. Four years later his company generated revenues of over $20MM. He was named in Inc. Magazine’s Fastest Growing Private Companies.

He wrote a NY Times best-selling book called the Power of Consistency.

Now he speaks, writes, and consults to help other organizations increase their sales through the success principles and growth mindset described in his book.

See his short video here:

Everything you need to build a life of success is easy. It's just a little bit easier not to. ~ W. Long Click To Tweet

This quote struck me.

For most of us, pursuing personal goals and improving our lives – it’s usually not the hard and immense challenges that trip us up. It’s the little things.

It’s not difficult to be more productive. You make a list, focus, and take each task one at a time.

It’s not back-breaking to call warm leads or research your key demographic. It’s uncomfortable, but it’s not hard.

It’s just easier not to.

So what is it that you’re not doing or getting done?

Is it because it’s impossible or too difficult?

Or is it simply easier just not to do it?

Let Weldon’s story change your mindset the next time you’re tempted to give up too quickly.

Don’t just default to the easier thing.

Be intentional.

“Consistency trumps commitment.” ~ Mark LeBlanc


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