People Want Community

communityBetween my teaching assignments, training programs, and speaking engagements, I’ve had the wonderful opportunity to teach many teams including traditional and non-traditional classes, as well as corporate and non-profit audiences. As I think about my audiences, I’m struck by a strong common theme: community.

People want community. People want to belong.

This becomes more evident when you see the almost unfathomable number of trade associations, professional groups, and meetup groups online. No joke, on the front page of the meetup site for Canton, I see a group entitled, “Homesteaders and WannaBEES, Stark County, OH.” Now *that* sounds like a party.

Have you seen a LinkedIn, Pinterest, or Facebook group that looks interesting to you? If not, you’re not looking. Or no one likes you enough to send an evite.

Sometimes it seems like there are more groups and clubs than we have people!

But ultimately, in order to have a strong community, there needs to be a common purpose.

A few days ago I wrote about the importance of having a strong, yet simple mission. This should be the starting place. A strong mission can galvanize your team.

Do you actually think of your people as a team?

This isn’t too often, but in my talks I’ve met some employees that say they could never imagine working anywhere else. They say things like: “these people are my friends. They are family.”

Wow, talk about community!

Just like the members of your own family, you don’t have to agree on everything. You don’t even have to be best friends, but people want to work as if they’re on the same team.

Your team will be more engaged when there is an individual goal tied to a common purpose and goal.

Individual commitment to a group effort. That's what makes a team work. -Vince Lombardi Click To Tweet

It’s time to give your team what they want: community.

“Individual commitment to a group effort – that is what makes a team work, a company work, a society work, a civilization work.”

~Vince Lombardi


Leave a Reply

Your email address will not be published. Required fields are marked *