Maribeth Kuzmeski Redzone Marketing Interview (Part 1)

Just got off the phone with Maribeth Kuzmeski of Redzone Marketing this morning.

The reason for the call was for some advice on writing. This is after all what this blog is about, but I felt that I needed to share how I got to meet Maribeth:

I first met her during one of her presentations at the NSA Ohio conference in Columbus Ohio. As an academic and a business professional for over 10 years, I have had to sit through many presentations and speakers. She was one of the best speakers I have heard in a long time. Her clarity of message and use of stories from her consulting practice created a narrative that was easy to follow and memorable. I wish all speakers were like this. I wish I were like this!

It challenges me to re-consider how I teach in my classes and how engaging I can be in my lecture halls. I want to convey content and teach, but I also want to do it in a way that is easily understood and memorable. Maribeth does this exceptionally well.

Maribeth is also the author of 7 books, including the best-selling “The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for Life” published by Wiley & Sons Publishing.

Here’s a summary of our call this morning:

PK: Maribeth, you stated that when you submitted your book proposal to Wiley that you don’t believe they actually read it?
MK: That’s right, I don’t. Because the manuscript I submitted had almost nothing to do with the original proposal I sent.
PK: Sounds like you have another book on your docket then…
MK: Ha! Yes, I think I might.
PK: To go back to your writing, what advice might you have for an aspiring author?
MK: First off, I have to let you know that I self-published my first three books. And I wouldn’t have done it any other way. I highly encourage the use of self-publishing. You can make more money off your books and you control everything. The main reason that Wiley gave me a contract was because they knew I could sell books. I had already done it! I sold thousands of books on my speaking engagements, consulting jobs, and conferences. So in my proposal to them, I think they only read my marketing piece. In that section, I proved that I already knew how to sell my books and this was going to be no different.

Interview to be continued…

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